Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?

Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?

This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-do-costs-final...

17 Okt 20257min

AI as a Multiplier for Pricing with Emanuel Martonca

AI as a Multiplier for Pricing with Emanuel Martonca

Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organ...

13 Okt 202530min

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value

This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-buyers-buy-inhe...

10 Okt 20258min

Why I Teach Pricing: My Journey and Mission

Why I Teach Pricing: My Journey and Mission

Whether you've been with us since the beginning or you just discovered Impact Pricing last week, this episode is for you. If you're one of our longtime listeners, you know Mark's voice, you've heard h...

6 Okt 20255min

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

Blogcast: Pricing AI: A Practical Guide for a Hype-Filled World

This is an Impact Pricing Blog published on July 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-a-practical-guid...

3 Okt 20259min

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Beyond the Checkout: How Payment Infrastructure Shapes Your Pricing Strategy with Ryan Doran and Danny Smith

Ryan Doran is a Partner in Lead Creative and Head of UI/UX for Turkois, with over 17 years of experience in monetization strategy, payments, and scaling technology businesses. Danny Smith is a Soluti...

29 Sep 202533min

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Monetizing AI: Beyond Cost-Plus Pricing with Ian Clark

Ian Clark runs Crescendo Consulting, helping companies monetize AI features. He's advised leadership teams on packaging, pricing metrics, and outcome-based models. And of course, he performed his obli...

22 Sep 202532min

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

Blogcast: Why Empathy Is Your Most Underrated Pricing Tool

This is an Impact Pricing Blog published on July 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-empathy-is-your-most-un...

19 Sep 20255min

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