TikTok continues, but what does it mean for brands?
On this episode, I update you on TikTok's big weekend and just a POV on how to think about this platform and others moving forward.
23 Jan 20254min
POV: TikTok Ban (dont freak out)
On this episode, I talk about how the potential TikTok ban is just another shift in social network usage and we have seen tons of them before and will see more in the future. These things tend to ebb ...
14 Jan 20253min
Trial Reels
Instagram has rolled out Trial Reels and I think brands should experiment with them. It's a great opportunity for brands to test messaging ideas, learn more about how non-followers engage with their ...
11 Des 20242min
POV on studio content
On this episode, I remind brands to get back to basics by creating content around who they are, why it matters, and where to buy them. K.I.S.S
19 Sep 20243min
Instagram Chief Shares Tips on How to Improve Content Performance
Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories Reposting your Reels to Stories will expand your reach Collab Posts w...
3 Sep 20242min
Instagram Updates Metrics to Focus Creators on Views
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article. Highlights: ...
11 Aug 20242min
Instagram's emphasis is on short-form that can easily be shared among friends
On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to ...
15 Jul 20242min
Im bullish on Instagram...if you are doing it right!
On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".
26 Jun 20244min
