
POV on Instagram Edits
The launch of Instagram’s Edits app presents a compelling new option—particularly for Instagram-first content—while tools like CapCut remain industry standards for versatility and trend responsiveness...
30 Apr 20253min

POV on NIL
For brands in the CPG space, Name, Image, and Likeness (NIL) partnerships present a unique opportunity to connect authentically with athlete audiences. NIL offers fresh, relatable content through coll...
24 Apr 20253min

Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab - 3/28
Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes:Facebook’s New Friends Tab:Focuses on friend-only content (posts, stories, Reels).Includes birthday reminders, friend requests, a...
15 Apr 20253min

POV: Organic and Paid Social (blended)
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe:The social media landscape has evolved signifi...
24 Mar 20254min

Lia Haberman: When To Adopt and When to Abandon a Channel - March 2025
On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New PlatformsFirst step: Download the app, create an account, and explore its functiona...
24 Mar 20253min

PSA: Start learning AI
On this episode, I implore people to start dabbling more in AI and understand how these tools can help them in their day to day work. Here is a thought leader worth following to help feed your brain.
18 Mar 20253min

Advocating for more educational and utility content.
On this episode, I am encouraging brands to get back to basics with educational and "why them" messaging in their content. Graphic design, carousels, and/or UGC style informational and usage case type...
6 Feb 20253min

Instagram Updates: January 2025
On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG Posts on...
29 Jan 20253min



















