POV: Meta’s Shift to Views From Impressions, and Social Reporting?
The recent shift from reporting Impressions to Views may be causing confusion and will likely prompt questions from clients.Historically, many of us considered views to be similar to impressions. But ...
30 Jul 20252min
POV: Striking balance with your content
On this episode, I am once again advocating to not be so binary with your content. The hot content style of the moment is good to experiment with, but it should not be the only game in town. Experimen...
24 Jul 20254min
POV: (potential) TikTok Ban Update
On this episode, I offer up the latest on the TikTok ban.Background: In June, Trump once again delayed the TikTok ban deadline—this 3-month extension now ends in September unless the app is sold by it...
8 Jul 20252min
Advocating for AI content creation...NOW!
On this episode, I am advocating for AI content creation...NOW! It really is no longer an OK posture to just be binary about AI content or not. I think brands need to be thinking more about how and wh...
7 Jul 20254min
Tips for tradeshows
Fresh off of The Fancy Food show in NYC, just some tips for CPG brands considering attending shows.1- Have someone from marketing/brand there.2- Have a digital display of some kind with a brand video....
2 Jul 20254min
A rant on content.
On this episode, I talk about being more open minded to content types and disciplines and just adopting a more holistic view on what content is right for your brand.
17 Jun 20254min
Social Media Week 2025: WHAT WAS SAID
WHAT WAS SAID “The era of followers is dead.”Urban Outfitters’ Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday mornin...
16 Mai 20253min
More on AI, and some tips for using ChatGPT
On this episode, I share some more on AI, and some tips for using ChatGPT.1- Make sure you have some custom GPTs2- Experiment with Deep Research3- Build a companion one for yourself that you continue ...
8 Mai 20254min
