Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.

Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.

Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.

Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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Episoder(127)

Should you use manual or automated bidding with Shopping campaigns?

Should you use manual or automated bidding with Shopping campaigns?

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questio...

19 Des 202413min

Can you run Google Ads with a small budget?

Can you run Google Ads with a small budget?

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, ho...

12 Des 202411min

How many keywords should I put in an ad group in Google Ads?

How many keywords should I put in an ad group in Google Ads?

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, op...

5 Des 202411min

How to launch a new product with Google Ads

How to launch a new product with Google Ads

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focu...

28 Nov 20247min

Should you manage your own Google Ads or hire an agency?

Should you manage your own Google Ads or hire an agency?

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factor...

21 Nov 202412min

Will Maximize Conversions bidding inflate my CPCs?

Will Maximize Conversions bidding inflate my CPCs?

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconcept...

14 Nov 202410min

Should you run Search and Performance Max together?

Should you run Search and Performance Max together?

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different ...

7 Nov 202413min

How to optimize a Google Shopping campaign

How to optimize a Google Shopping campaign

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives yo...

31 Okt 202415min

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