Should you use micro-conversions in Google Ads?
What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions! In Episode 39 of Inside Google Ads, host Jyll Saskin Gales ...
24 Okt 202413min
When is high click-through rate (CTR) a bad thing in Google Ads?
Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with h...
17 Okt 202413min
Does Performance Max work for lead gen?
Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll d...
10 Okt 202410min
How should I set up my Google Ads campaign?
It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up ca...
3 Okt 202410min
Are Display ads worth it in Google Ads?
Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alt...
26 Sep 202418min
When should I change my bid strategy in Google Ads?
Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change y...
19 Sep 202414min
Do single keyword ad groups (SKAGs) still work in Google Ads?
It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons...
12 Sep 202412min
What is Demand Gen in Google Ads?
Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign ty...
5 Sep 202412min
