Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.

Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more.

Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.

Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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Episoder(127)

4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly so...

29 Aug 202413min

How can local businesses use Google Ads? ft. Harrison Jack Hepp

How can local businesses use Google Ads? ft. Harrison Jack Hepp

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the...

22 Aug 202411min

5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra

5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In ...

15 Aug 202417min

Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins

Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is ...

8 Aug 202420min

What are the limitations of Google Ads Grants? ft. Jason King

What are the limitations of Google Ads Grants? ft. Jason King

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for! Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everythin...

1 Aug 202420min

Is Manual CPC bidding in Google Ads a mistake?

Is Manual CPC bidding in Google Ads a mistake?

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales di...

25 Jul 202411min

What settings should I use for my Google Ads campaigns?

What settings should I use for my Google Ads campaigns?

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a c...

18 Jul 202416min

Can you layer audiences in Google Ads?

Can you layer audiences in Google Ads?

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Go...

11 Jul 20249min

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