When should you use Target vs. Maximize vs. Manual bid strategies?
There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll...
18 Sep 202519min
How to get started with Gmail Ads and YouTube Ads
Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jen...
11 Sep 202531min
How does the Google Ads algorithm actually work?
How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a...
4 Sep 202514min
Can you target placements or display keywords in Google Ads?
If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audien...
28 Aug 202511min
Should you use AI Max for Search Campaigns in Google Ads?
AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your...
21 Aug 202515min
How does double serving affect my impression share?
Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to cla...
14 Aug 202515min
What types of businesses shouldn't run Google Ads?
How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works? In Episode 80 of the Inside Google Ads podcast, Goog...
7 Aug 202511min
AI Max, Broad Match and the Keywordless Future of Google Ads
What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Pa...
31 Jul 202538min
