AI Max, Broad Match and the Keywordless Future of Google Ads
What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Pa...
31 Jul 202538min
3 strategies to promote your YouTube video with Google Ads
How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Sa...
24 Jul 202525min
All 12 Google Ads bid strategies EXPLAINED!
Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. Afte...
17 Jul 202519min
Performance Max vs. Search: Which one is better for you?
Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, stre...
10 Jul 202510min
Can you get good results in Google Ads with a small budget?
In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget i...
3 Jul 202526min
Are broad match keywords worth it in Google Ads?
Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champ...
26 Jun 202515min
Do ecommerce businesses need a Google Shopping feed?
Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Googl...
19 Jun 20257min
Help! My Google Ads audiences aren't working!
What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valua...
12 Jun 202516min
