How AI and ChatGPT are Transforming Consumer Behaviour
Get ready for an exciting episode as we welcome back Chris Beer, Data Journalist at GWI, a leading audience targeting company for the global marketing industry, delivering insights on how consumers th...
17 Mai 202319min
Report: Exploring the Impact of Preference for Fashion Brands
In this week's episode of the podcast, we speak with Carlos Casquilho, Head of Revenue at Cure Media, to discuss the findings of our latest research report surveying the brand strength of 13 major fas...
10 Mai 202315min
What’s Hot and What’s Not from a Gen Z
Welcome to this exciting episode where we'll be delving into the world of Generation Z, a group that is always on the move and hard to keep up with. To help us navigate the ever-changing landscape, we...
3 Mai 202317min
The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products
It took four 'no's before Khloé Kardashian said yes to collaborate with the Swedish scale-up Boxbollen. But ever since then, the tide has turned and now big names like Snoop Dogg have come knocking on...
26 Apr 202317min
Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success
In this week's episode, we have Kjersti Hobøl, CEO at the beloved Norwegian retail chain Nille. Kjersti is referred to as both "rescue woman" and "Superwoman" due to her successful career of saving ba...
19 Apr 202318min
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
In our 100th episode, we have professor Byron Sharp in the studio - the world-renowned professor, thought leader and author of the legendary book - How Brands Grow. Byron is also the director of the E...
12 Apr 202323min
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
A long-time beauty pioneer, Sephora has been at the forefront when it comes to cultivating a strong community in the digital space. In this episode we’re joined by Sabrina Buus, Marketing Director for...
5 Apr 202315min
Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik
In this episode, we're joined by the talented influencer Maya Parnevik. Maya has a proven track record of creating high-quality and engaging content, crushing it for some of the biggest brands in the ...
29 Mar 202317min
