Inside the Creator Economy

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.

Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.

This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.

Each week, we unpack the real questions marketing teams are facing:

What does it take to stay culturally relevant in a fast-moving landscape?
What can brands learn from the creators who build communities, not just audiences?
How do you structure for creator-led growth?

Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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Episoder(100)

5 Influencer Marketing Trends for 2023

Influencer marketing remains one of the most powerful marketing tools at your disposal and in 2025, researchers estimate that the channel will reach another all time high. But, the way that consumers ...

9 Nov 202214min

Coca-Cola on Brand Building Through Influencer Marketing

How does one of the world’s most iconic consumer brands work with influencer marketing to strengthen its presence and create buzz-worthy activations? To find out, we invited Coca-Cola to join us in th...

2 Nov 202216min

Media 2023: Consumption trends you need to know

As the number of channels and devices proliferate, it becomes harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the choices they make...

26 Okt 202218min

Recession-proof your marketing strategies - what brands need to know

The marketing budget is often one of the first to be cut when an economic downturn hits. But time and time again, history has proven that the companies that invest in marketing during challenging time...

19 Okt 202221min