Inside the Creator Economy

Is de-influencing the end of influencer marketing? Not quite! More like a fresh summer breeze, what we all need after a long winter.  In this episode, we break down the trend that’s taken over TikTok ...

14 Mai 202512min

With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that bett...

30 Apr 202516min

What does a successful influencer marketing plan look like for 2026? In this episode, we explore how forward-thinking brands are already laying the groundwork—not just for next year, but also for the ...

16 Apr 202516min

Think you’ve got influencer marketing all figured out? Think again. In this episode, we bust five of the most common myths brands still believe about influencer marketing in 2025. From the confusion a...

2 Apr 202515min

This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influenc...

26 Mar 202517min

What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered.   In this episode, we dive into the latest updates, trends,...

19 Mar 202514min

This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators.   We discuss: What makes Snapchat differ...

5 Mar 202520min

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t af...

26 Feb 202521min