Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
In this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve i...
1 Nov 202320min
Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
Join us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for ca...
25 Okt 202326min
Social Media Trends 2024
Prepare to rethink your social media strategy and unearth innovative ways to engage your audience! In this episode, we peel back the curtain on the ever-evolving world of social media, highlighting th...
18 Okt 202315min
Key Factors for Expanding Successfully into New Markets with Makeup Mekka
In this episode, we delve into the remarkable success story of Makeup Mekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market tog...
11 Okt 202314min
Maximise Your Success During Black Week and the Holidays Season
Black Friday week and the holiday season can be the most hectic and demanding time of the year, especially for retail marketers. With fierce competition for audience attention, it's crucial to have th...
4 Okt 202313min
Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
In this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers. You’ll hear the latest numbers o...
27 Sep 202312min
How to Measure Brand Effects in Influencer Marketing with Nepa
What role does influencer marketing play in the media mix and how do you prove its effect in an effective way? This week, we delve into the crucial task of measuring the impact of influencer marketin...
20 Sep 202316min
Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
In this episode, we have the privilege of hosting Maria Ahlgren, the visionary co-founder and CMO of Common Clouds—a brand with an audacious mission to destigmatize acne, known for their TikTok-famous...
13 Sep 202323min
