IPA Podcast

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.


Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

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Episoder(112)

EffWorks Global 2023: Retail media and social commerce

EffWorks Global 2023: Retail media and social commerce

At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge an...

28 Nov 202330min

EffWorks Global 2023: The long and the short of it, 10 years on

EffWorks Global 2023: The long and the short of it, 10 years on

Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.

28 Nov 202333min

EffWorks Global 2023: Mark Read and Claire Beale

EffWorks Global 2023: Mark Read and Claire Beale

Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world’s biggest marketing services group.

28 Nov 202328min

New Business Diaries: Oli Richards and Nick Elliott

New Business Diaries: Oli Richards and Nick Elliott

Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process...

15 Nov 202339min

AdTalk with Paul Bainsfair: Ros Atkins

AdTalk with Paul Bainsfair: Ros Atkins

The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising indust...

10 Nov 202340min

IPA On… Breaking taboos with Kit Altin and Vicky Janaway

IPA On… Breaking taboos with Kit Altin and Vicky Janaway

This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on...

1 Nov 202331min

New Business Diaries: Ishan Chatterjee and Anna Vogt

New Business Diaries: Ishan Chatterjee and Anna Vogt

Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new ...

18 Okt 202321min

IPA On...Body Positivity And Representation

IPA On...Body Positivity And Representation

A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a l...

12 Okt 202326min

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