IPA Podcast

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.


Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.

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Episoder(112)

IPA On... Ageism With Kate Bruges And Ayesha Walawalkar

IPA On... Ageism With Kate Bruges And Ayesha Walawalkar

Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growin...

27 Sep 202334min

IPA On... Tokenism

IPA On... Tokenism

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex is...

30 Aug 202333min

IPA Business Growth Conference 2023: The killer robots are onto us

IPA Business Growth Conference 2023: The killer robots are onto us

AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that ...

15 Aug 202346min

IPA Business Growth Conference 2023: ESG as a driver of growth

IPA Business Growth Conference 2023: ESG as a driver of growth

What’s the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks...

15 Aug 202331min

IPA Business Growth Conference 2023: Shift Happens

IPA Business Growth Conference 2023: Shift Happens

An in-depth discussion about a new report into how in-housing has evolved and where the opportunities lie for agencies. Download the full report: ipa.co.uk/knowledge/publicatio…ports/shift-happens/

15 Aug 202335min

IPA On... Reframing Entry Level Talent

IPA On... Reframing Entry Level Talent

Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke’s, join the IPA On Podcast to discuss how to attract new talent into our industry.

26 Jul 202321min

New Business Diaries: Oli Richards and Jane Austin

New Business Diaries: Oli Richards and Jane Austin

Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the ind...

19 Jul 202325min

AdTalk with Paul Bainsfair: Mark Denton

AdTalk with Paul Bainsfair: Mark Denton

One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the decision to become an intern in his 60s and what ha...

5 Jul 202338min

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