Verizon Expands Loyalty Program
Send us a text At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the 360-Degree for overall brand excellence. Recently, Mark Johnson, CEO of Loyalty360, spoke with Julia Russell, Director, Verizon Up Loyalty Program at Verizon, and Carrie Mastropaolo, Verizon Up Marketing Strategy, about the 2020 campaigns and wh...
5 Apr 202120min
Salling Group’s New Loyalty Platform is ‘Grandma Approved’
Send us a textAndras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and department stores.Salling Group recently launched a new loyalty and rewards app and had major success from the start. Loyalty360 CEO Mark Johnson spoke with Szocs about the new programs and how they achieved their fast success.
1 Apr 202123min
‘Avocado Nation’ Helping Grow Avocados From Mexico Sales
Send us a text Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all stakeholders of Avocados From Mexico. Headquartered in Irving, Texas, Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association. Under agreements, MHAIA and the Mexican Avocado Producers and Packers have ...
29 Mar 202130min
Chipotle Uses Unique Ways, Channels to Build Loyalty program
Send us a text In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Director of Loyalty and CRM, joined the Marketing Team in 2018 that Chipotle Rewards was initiated. Loyalty360 recently had the chance to sit down with Chipotle’s Jason Scoggins to discuss Chipotle Rewards, the brand’s commitment to customers, and how the program continues to exceed customer loyalty exp...
8 Mar 202127min
Ally Financial’s Marketing Capitalizes on Gamification Efforts
Send us a text Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide range of financial services and insurance products to automotive dealerships and consumers, as well as offering mortgage lending, personal lending, and a variety of deposit and other banking products. Ally took home a Platinum award in the Techno...
2 Mar 202114min
Choice Hotels Bets on New Gaming Partnership To Increase Loyalty
Send us a text Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7,000 hotels, representing nearly 600,000 rooms in 45 countries and territories. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay, and economy segments, Choice-branded properties provide business and ...
1 Mar 202129min
Q&A With Raja Rajamannar, Mastercard
Send us a text Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing (HarperCollins Leadership), points to recent studies amongst CEOs in which nearly 75% say they have no confidence in their CMOs, or in their marketing teams to be able to drive business growth. “Now that is a disaster,” Rajamannar told Loyalty360 CEO Mark ...
24 Feb 202131min
Atlantic Lottery Extends Customers’ Play Experience
Send us a text Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia, and Newfoundland and Labrador. Atlantic Lottery won a Bronze in the Loyalty Program Design at the recent Loyalty360 Awards in partnership with Splashdot. Mark Johnson, CEO of Loyalty360, recently spoke with Leger about their engagement progra...
23 Feb 202110min
