
KPIs That Actually Matter (and the Ones to Ignore)
Greg and Justin break down the handful of metrics that really move a service business: proposal-to-close time, win rate, conversion from site visit to “get a quote,” jobs-per-day, and collections cycl...
12 Jan 33min

AI for Service Businesses: From Hype to Hands-On
Greg and Justin cut through the buzz around AI to talk about what it really means for service-based companies. They explore why adoption has been slow, where businesses can find low-risk, high-value a...
5 Jan 25min

What Is MCP (Model Context Protocol) and Why It Matters
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro break down Model Context Protocol (MCP) and explain why it is such a powerful shift in how AI interacts with real business systems. S...
29 Des 202529min

Don’t Get Eaten by the Robots: A New Era for Service Businesses
Service companies are facing their biggest transformation since the internet boom. Greg and Justin talk about the cultural and technological shifts driving it, from AI tools and automation to changing...
9 Des 202514min

Introducing Leap to Scale: Same Team, Sharper Focus
Big news! Decoder is becoming Leap to Scale. In this brief announcement, we talk about why the shift matters, what prompted the name change, and how our content is getting even more focused on helping...
9 Des 20251min

Design Talk 101: How to Discuss Design Without Being a Designer
How do you critique product design when you’re not a designer? In this episode of Decoder, we’re breaking down the art of design communication to help non-designers collaborate effectively with design...
19 Nov 202445min

EdTech Essentials: What You Need to Know to Build Software for Education
In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Nick DeMelas. The three discuss the most important things to consider when building software for education. Key Points Discussed: Inte...
20 Aug 202428min

Building Smarter: Leveraging Frameworks for Your Software Development Project
In this episode, Sara Altenhoff is joined by Justin Davis and Greg Ross-Munro. The three discuss the various approaches to building software, and the important considerations in choosing the right fou...
30 Jul 202438min



















