Getting Out of Our Silos
On a recent Zoom call, I went off on a small tangent about how siloed we can be in the lighting & fan industry and the realization hit me that of course we don't have to be! There is so much we can le...
23 Aug 202222min
A Shopping Experience Analyzed
I recently had to make a purchase of a major home appliance I was struck over and over by aspects that were very different than how sales and distribution are handled in the lighting & fan industry. T...
16 Aug 202224min
What's Your Social Media Strategy?
What is the social media strategy for your business? Do you have one or do you find yourself, like a lot of us do, posting just to post? Are you working on increasing sales? Branding? Rather than just...
9 Aug 202223min
Insights from a Showroom
I recently had a great conversation with Matt Rowan of Dominion Lighting. A new LSA member showroom and recent Showroom of the Year winner, Matt had a lot of useful insight in the experience of a ligh...
2 Aug 202222min
Customer Success
How do you set your business up for the maximum amount of success with customers? I think a large part of the answer is by providing your core customers with the experience they need and want. How do ...
26 Jul 202221min
Show Me Your Showroom Inspo
I'm ready for some visual merchandising inspo, how about you? This never-ending but important showroom job always benefits from a little outside inspiration, so post your favorite vignettes to Instagr...
19 Jul 202222min
Time for Change
I get it, change is tough. We resist change out of a perceived risk or fear, which is a pretty natural thing. But... we are in need of change in our industry. And achieving change will require a relen...
12 Jul 202224min
Exciting New Opportunities
June Lightovation was a whirl for me, but not in the typical showroom "buyer" sense. This June, I was focused on the launch of the Lighting Showroom Association's industry-wide Augmented Reality progr...
5 Jul 202223min
