Limited Supply

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

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Episoder(183)

S13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing Brands

S13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing Brands

New season, new mailbag. Nik’s got your questions and answers.   We're kicking off the new season with a listener Q&A straight from the Limited Supply Slack community. Nik tackles your biggest ques...

9 Jul 202530min

S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy

S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy

You’ve got questions. Nik’s got answers.  In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone o...

25 Jun 202533min

S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)

S12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)

How do you build a powerful, parent-first brand in one of the most emotionally charged industries?  In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Direct...

18 Jun 202537min

S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)

S12 E10: The Data-Driven Way to Make More Money Online (with Dylan Ander, Founder + CEO of Heatmap.com)

Are your ads converting? Is conversion rate a vanity metric? What’s the deal with split testing? This week’s guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he’s even known a...

11 Jun 202550min

S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)

S12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)

Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce. 1 in 6 women have been...

4 Jun 20251h 2min

S12 E8: The Story Behind Sharma Brands + DTC Success (from Ecom North)

S12 E8: The Story Behind Sharma Brands + DTC Success (from Ecom North)

How did Nik start Sharma Brands? Why did he pivot from tech to DTC? Does he actually know Pitbull personally? If you missed Nik’s talk at Ecom North in Canada, have no fear, it’s here. He’s breakin...

28 Mai 202538min

S12 E7: Reviews, Rates, and ROI: Ecom Strategy Breakdown

S12 E7: Reviews, Rates, and ROI: Ecom Strategy Breakdown

There’s been a lot of things affecting ecom lately: tariffs, social media algorithms, AI, the list goes on. How do we navigate all of it? Nik’s setting the scene and breaking down ecom’s best pract...

21 Mai 202539min

S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

Real-time tracking might be fading, but media measurement is entering a new era. Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently a...

14 Mai 202540min

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