Limited Supply

Limited Supply

So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

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Episoder(183)

S13 E9: Real DTC Stories to Learn From

S13 E9: Real DTC Stories to Learn From

Nik’s known as the DTC Guy…and for good reason.  He and Scot Chisholm, founder of Highland Community, break down some success stories, mishaps, and more of his career in the business. Nik’s helped ...

3 Sep 20251h 28min

S13 E8: What the Best Brands Are Doing (And You Should Do It, Too)

S13 E8: What the Best Brands Are Doing (And You Should Do It, Too)

Nik gets real about what it takes to build a brand that actually works in 2025.  The so-called “meta decline” isn’t killing ads, but bad creative and weak messaging are.  The brands winning toda...

27 Aug 20251h 5min

S13 E7: Why Your Website Isn’t Converting (and How to Fix It)

S13 E7: Why Your Website Isn’t Converting (and How to Fix It)

Struggling to turn traffic into sales?  In this tactical episode of Limited Supply, Nik breaks down the most common mistakes founders and marketers make and the simple fixes that can instantly boos...

20 Aug 202527min

S13 E6: Landing Page Secrets That Actually Convert

S13 E6: Landing Page Secrets That Actually Convert

Your landing page might need some work.  In this episode of Limited Supply, Nik shares his best tips for building landing pages that actually get people to buy, even if your brand isn’t well known....

13 Aug 202532min

S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)

S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)

How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn’t panic. Instead, she diversified beyond Meta, an...

6 Aug 202540min

S13 E4: What Your Landing Page Is Doing Wrong

S13 E4: What Your Landing Page Is Doing Wrong

Your landing page is missing something.  Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear.  With conversion rate opt...

30 Jul 202555min

S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)

S13 E3: No Code? No Problem (with Billy Howell, Founder of Stupid Simple Apps)

Do you need to know how to code to create an app? Hint: you don’t. Nik sits down with Billy Howell, founder of Stupid Simple Apps, to unpack the booming trend of vibe coding—a radically accessible ...

23 Jul 202547min

S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

How do you turn a simple product into a seven-figure business without breaking the bank on ads? What makes a story-driven brand stand out in today’s crowded digital landscape? Nik sits down with jo...

16 Jul 202533min

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