LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Episoder(167)

Payment Optimization with Rey Pasinli

Payment Optimization with Rey Pasinli

Payment Optimization with Rey Pasinli as Tim talks to the executive director of Total-apps.com about the state of the payment processing industry and the latest innovations he thinks can boost checkou...

17 Mar 201433min

Animated Characters for Conversion with Jake Levant

Animated Characters for Conversion with Jake Levant

Animated Characters for Conversion with Jake Levant as he discusses adding animated conversion helpers to your landing page. Find out what aspects of character appearance, script, and presentation res...

10 Mar 201432min

Paywall Optimization with David Torchiano

Paywall Optimization with David Torchiano

Talking Paywall Optimization as Tim talks with New York Times Director of Optimizaiton David Torchiano about getting people to pay for premium content, prioritizing landing page tests, and where to ge...

4 Mar 201430min

Site Speedup and Easy Device-Level Customization with Ari Weil

Site Speedup and Easy Device-Level Customization with Ari Weil

Site speedup and easy device-level customization with Ari Weil - Tim chats with Yotta's Director of Product about how improving site performance and customizing the user experience for different devic...

17 Feb 201432min

Testing Screwups and Igloo Building with Joel Harvey

Testing Screwups and Igloo Building with Joel Harvey

Testing Screwups and Igloo Building with Joel Harvey as Timtalks to the managing partner of Conversion Sciences about landing page testing mistakes, quality assurance of test designs, and winter campi...

3 Feb 201433min

Real-time Website Personalization with Karl Wirth

Real-time Website Personalization with Karl Wirth

Real-time Website Personalization with Karl Wirth as Tim talks to Evergages CEO about how to skyrocket conversions by personalizing your web experiences based on your visitors behavior. Also find out ...

21 Jan 201434min

Quantity Versus Quality in Software Downloads with Joel Kleinman

Quantity Versus Quality in Software Downloads with Joel Kleinman

Quantity versus quality in software downloads with Joel Kleinman as Tim Ash chats with the Ask Networks Director of Yield Optimization about getting people to download (and actively use) software. Fin...

6 Jan 201434min

Content, Content, and Funeral Homes With Joe Pulizzi

Content, Content, and Funeral Homes With Joe Pulizzi

Content, Content, and Funeral Homes as Content Marketing Institute founder Joe Pulizzi has a fast-paced conversation with Tim Ash about the importance of the right content strategy, as well as his fir...

25 Nov 201335min

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