Testing, Testing, Testing with Kyle Rush
Tim talks to the Head of Optimization at Optimizely about how long you should run your tests, how to create a testing culture, when you should redesign your site instead, as well as the number of outf...
11 Aug 201433min
Testing and Website Redesigns with Kevin Eichelberger
Tim speaks with the CEO of Blue Acorn about the role of testing and optimization in the context of website redesigns. Also, find out why being a long-suffering sports fan can eventually have a payoff.
28 Jul 201435min
Creating Offers That Convert wth Jeremy Schoemaker
Creating Offers That Convert wth Jeremy Schoemaker - Tim Ash speaks with ShoeMoney founder about building a business from the ground up, and persuading people to act online. Key priciniples for buildi...
14 Jul 201433min
Designing for People in a Multi-Device World with Richard Banfield
The CEO of digital experience design firm Fresh Tilled Soil speaks about the reality of designing for multiple devices, the future of embedded and wearable technology, having to work for a living on a...
17 Jun 201435min
How Not To Do CRO With Christina Inge
Tim speaks with experienced digital Marketer Christina Inge about the pitfalls of getting CRO programs off the ground. Addressing the needs of all stakeolders and considering the political dynamics wi...
10 Jun 201438min
User Research for Higher Conversion with Pamela Pavliscak
Tim talks with Pamela Pavliscak, the founder of Change Sciences, about competitive research, user testing and observations, and her change of career plans after thinking about spying on the Russians.....
2 Jun 201434min
The Power of Simplicity with Ben Hunt
Tim Ash speaks to the author of Convert! about making every pixel count and getting rid of the clutter. The conversation spans zen-like simplicity, personalizing for each visitor, to geocaching treasu...
26 Mai 201434min
Testing the Mobile User Experience with Michael Mace
Testing the Mobile Experience as Tim speaks with Michael Mace, mobile strategist at UserTesting.com. The former Apple and Palm executive discusses the needs for Accessibility, context-sensitivity and ...
12 Mai 201431min
