LPO: Landing Page Optimization

LPO: Landing Page Optimization

Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.

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Episoder(167)

Psychological Architectures for Conversion with Brian Cugelman

Psychological Architectures for Conversion with Brian Cugelman

Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Seni...

18 Jan 201630min

Chris Gibbins from RedEye

Chris Gibbins from RedEye

Personalization with Chris Gibbins - Tim Ash speaks to Red Eye's head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it's potential in any...

4 Jan 201631min

Personalization with Chris Gibbins

Personalization with Chris Gibbins

Tim Ash speaks to Red Eye’s head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it’s potential in any size company. Also find out about Ch...

4 Jan 201631min

Peep Laja from ConversionXL

Peep Laja from ConversionXL

Split Testing Mistakes with Peep Laja - Tim Ash talks to Conversion XL's founder about common lading page testing mistakes, and how to avoid them. Peep's secret rock-and-roll hairstyle is also reveale...

21 Des 201529min

Content Marketing Essentials with Barry Feldman

Content Marketing Essentials with Barry Feldman

Tim Ash speaks with a top content marketing consultant about the role of text within multimedia online experiences, how to understand the needs of your web visitors, the differences between downloadab...

7 Des 201529min

Stirring Up Innovation with Mona Patel

Stirring Up Innovation with Mona Patel

Tim Ash speaks to the author of the bestselling book Reframe about how to create a culture of innovation from the ground up. Get rid of your excuses and start contributing to the key problems that you...

16 Nov 201529min

Google Analytics Insights with Simo Ahava

Google Analytics Insights with Simo Ahava

Tim Ash speaks with the popular Google Analytics blogger about common analytics mistakes, the three essentials for doing analytics correctly, and even gets Simo to perform on his ukulele live!

2 Nov 201527min

CRO Strategy for Advertisers

CRO Strategy for Advertisers

Tim Ash speaks with the CEO of Wordstream, who spoke on CRO Strategy for Advertisers: Proven Secrets for 5X Conversion Lift at Conversion Conference 2015 in Las Vegas

19 Okt 201528min

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