Big Company CRO with Mike Loveridge
Tim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies...
25 Apr 201629min
The Politics of Ecommerce Website Redesigns with Khalid Saleh
Tim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He a...
18 Apr 201628min
Segmentation and Smart Targeting with Janet Driscoll Miller
Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personaliz...
15 Apr 201635min
Understanding Your Customer From All Side with Graham Cooke
Tim Ash speaks with Qubit’s CEO about understanding your prospects and customers to discover your most valuable segments across all channels. Find out why the mobile phone is your personal identifier,...
4 Apr 201629min
Analytics and Conversion with Nick Iyengar
Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar.Nick is responsible for helping his clients improve their profitability by buil...
21 Mar 201629min
Web Usability and Informal User Testing with Karl Gillis
Web Usability and Informal User Testing, how many people do you need for user testing and how flexible can you be for your selection as Tim Ash welcomes Karl Gilis, Co-Founder of AGConsult.Karl Gilis ...
7 Mar 201629min
Real CRO with Michael Aagaard
Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings ...
15 Feb 201635min
Senior Conversion
Real CRO with Michael Aagaard - Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the cust...
1 Feb 201635min
