Bridging the Canyon Between Marketing and Sales | Chris Wallace
"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s ...
27 Nov 201945min
Understanding Marketing Through Time, Expertise, and Interest
Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on the...
27 Nov 201940min
Why B2B Marketers Shouldn't Mourn the Death of the Funnel
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space.Carman Pirie (@p...
13 Nov 201941min
Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey
Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others...
15 Okt 201920min
How to AB Test Your Copy | Olivia Ross
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to commu...
15 Okt 201937min
Do This First: How to Improve Website Performance According to Google | Lukas Haensch
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing you...
15 Okt 201937min
Understanding Your Users: Leveraging Tools to Grow Your Website
Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights.We install something like Hotjar on...
15 Mai 201932min
Agency Relationships with Garrett Mehrguth
In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship.You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive...
7 Mai 201930min
