Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Episoder(406)

IAB Tech Lab Summit: Mathieu Roche of ID5

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture...

25 Nov 20247min

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

22 Nov 202451min

IAB Tech Lab Summit: Cadi Jones from Index

IAB Tech Lab Summit: Cadi Jones from Index

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the M...

18 Nov 20249min

Episode 98: Marc Guldimann explains everything about attention

Episode 98: Marc Guldimann explains everything about attention

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations aga...

15 Nov 202442min

Episode 97: Live from London with the IAB Tech Lab

Episode 97: Live from London with the IAB Tech Lab

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com) For more in-depth discu...

8 Nov 202436min

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

1 Nov 202440min

Advertising Week: Elizabeth Chapman of Nextroll In-Person

Advertising Week: Elizabeth Chapman of Nextroll In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with ...

28 Okt 202413min

Episode 95: Randall Rothenberg, former head of the IAB

Episode 95: Randall Rothenberg, former head of the IAB

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc. Lear...

25 Okt 202441min

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