Marketecture: Get Smart. Fast.

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the ...

26 Apr 202445min

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscri...

19 Apr 202441min

Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketectu...

12 Apr 202451min

Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. O...

5 Apr 202441min

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market...

29 Mar 202454min

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-d...

21 Mar 202439min

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews...

15 Mar 202443min

Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology....

8 Mar 202447min