Episode 61: RampUp After Dark
Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. ...
1 Mar 202444min
Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join...
23 Feb 202445min
Episode 59: Ad tech is to technology Innovation what porn is to media innovation
So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technolog...
16 Feb 202447min
Episode 58: All About the Privacy Sandbox with Alex Cone from Google
We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get a...
9 Feb 20241h 6min
Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success
Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Mark...
2 Feb 202441min
Spotify builds a $2 billion audio ads juggernaut through technology and targeting
Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasiz...
30 Jan 202433min
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illu...
26 Jan 202445min
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox. Visit Marketecture.tv to join our community and get...
19 Jan 202449min
