Episode 67: Why can you buy CTV 214 different ways?
Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketectu...
12 Apr 202451min
Episode 66: Politics and AI with Richard Raddon of Zefr
Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. O...
5 Apr 202441min
Episode 65: Shane Shevlin still believes in customizable DSPs
Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Market...
29 Mar 202454min
Episode 64: Listeners Strike Back
Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-d...
21 Mar 202439min
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews...
15 Mar 202443min
Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it
Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology....
8 Mar 202447min
Episode 61: RampUp After Dark
Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. ...
1 Mar 202444min
Episode 60: Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join...
23 Feb 202445min
