Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success
Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Mark...
2 Feb 202441min
Spotify builds a $2 billion audio ads juggernaut through technology and targeting
Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasiz...
30 Jan 202433min
Episode 56: Lauren Wetzel on the clean room trough of disillusionment
Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illu...
26 Jan 202445min
Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox. Visit Marketecture.tv to join our community and get...
19 Jan 202449min
Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena
So much drama in ad tech and publishing. Ari reports live from his hotel room at CES. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a...
12 Jan 202443min
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving. Visit...
5 Jan 202446min
Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.
Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions. Visit Marketecture.tv to join our community and get access to full-length in-depth...
22 Des 202340min
Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.
Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what ...
22 Des 202348min
