Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel
Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justi...
20 Okt 202345min
Spaceback - Adapting social posts to display and video ads
Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to exp...
17 Okt 20236min
Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding
Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence. Eac...
13 Okt 202345min
Captify - Activating search data for contextual buys
Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buye...
10 Okt 20236min
Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.
Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Exi...
6 Okt 202347min
BrightLine - Interactive and shoppable CTV ad formats
BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/...
2 Okt 20236min
Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)
LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11. Marketecture is a new way to get smart about technology. Our team of real ...
29 Sep 202352min
What flavor is your CDP? With ActionIQ CEO Tasso Argyros
ActionIQ is a customer data platform with a focus on data activation and orchestration. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full versi...
25 Sep 20236min
