BlueConic - A CDP built for marketing activations
BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional personalization. For more information about our expert, Mike Shie...
18 Sep 20236min
Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!
Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech. Also Criteo's DSP, 605 acquisition, VideoAmp...
15 Sep 202346min
Dataseat - A mobile DSP that doesn’t rely on device IDs
Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advert...
11 Sep 20237min
Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more
Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Jus...
8 Sep 202351min
Digital Remedy - Managed services 4EVAH
The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media. For more information about our expert, Ari Paparo: htt...
5 Sep 20236min
Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.
Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on the tech and issues involved. Also we have ...
30 Aug 202350min
Basis - Buying and workflow tools for mid-market agencies
Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including...
28 Aug 20236min
Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news and perspective about advertising technolog...
25 Aug 202341min
