Marketecture: Get Smart. Fast.

Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publ...

7 Aug 20236min

Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business. Visit Marketecture.tv to join our community and get access to full-length in-depth i...

4 Aug 202348min

Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-...

31 Jul 20235min

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple. Visit Marketecture.tv to join our community and get acces...

28 Jul 202341min

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics. For more information about our expert,...

24 Jul 20236min

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more. In this episode: Disney considers ...

21 Jul 202347min

Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals. For more information about our expert, Bryan Barlett...

17 Jul 20234min

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost. In t...

14 Jul 202343min