Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Episoder(406)

BidSwitch offers one API call to rule all bid requests

BidSwitch offers one API call to rule all bid requests

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo:...

10 Jul 20236min

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads. In this episode: MediaMath collapse, one week later The g...

7 Jul 202338min

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad q...

30 Jun 202350min

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy. https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-ta...

30 Jun 202331min

MowPod - Ad tools for podcast owners

MowPod - Ad tools for podcast owners

MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content. For more information about our expert, Bryan Barletta: https://ww...

26 Jun 20235min

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually ...

23 Jun 202344min

Sovrn gives an update on its 4 ad products for indie publishers

Sovrn gives an update on its 4 ad products for indie publishers

Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools. For more information about our expert, Mike Shields: https://www.marketectu...

20 Jun 20237min

Episode: 24: The one and only Joe Zawadzki

Episode: 24: The one and only Joe Zawadzki

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive...

16 Jun 202340min

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