Viant believes DSPs should be DSPs
Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic p...
12 Jun 20237min
Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode: Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchange...
9 Jun 202335min
CoHost - Podcast hosting and analytics with some B2B bells and whistles
CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular. For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barle...
5 Jun 20234min
Episode 22: Mike Katz Cuts Through the CDP BS
Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas. Twitter goin...
2 Jun 202347min
Relo Metrics - Digital-style analytics for sports sponsorships
Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qv...
30 Mai 20236min
Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue
Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall. In this episode: TTD's Kokai: https://twit...
26 Mai 202343min
MiQ - A global programmatic agency doing $600M+ in revenue
MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari...
22 Mai 20237min
Episode 20: Bow Down Before the Ad Tech God
And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about advertising. And in time it came to pass that the Ad...
19 Mai 202340min
