605 - Attribution and performance prediction tools for TV advertisers
Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. For more information about our expert,...
3 Apr 20234min
Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war
Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs. In thi...
31 Mar 202345min
Emodo - A native SSP and DSP backed by Ericsson’s data
Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative...
27 Mar 20236min
Episode 12: How should agencies invest in tech? With Jay Friedman.
Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by investing in technology. In this episode: Biden b...
24 Mar 202337min
Demandbase doubles down on B2B ad tech
Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solu...
20 Mar 20236min
Tubi - A deep dive on the AVOD services' audience and ad business
Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and pa...
20 Mar 20235min
Episode 11: Eric Seufert on the future of mobile acquisition and gaming
No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with ...
17 Mar 202348min
Clinch - Omnichannel DCO paired with campaign tools
Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expe...
13 Mar 20235min
