LinkedIn - B2B ad tech juggernaut
A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/author...
15 Mai 20235min
Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS. In this episode: Macy's and The Trade Desk: https...
12 Mai 202350min
Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management),...
8 Mai 20236min
Episode 18: Chris Kane's Mission to Kill Bad Supply
Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more. Pl...
5 Mai 202347min
Ampersand - Bundling TV inventory across national spot TV, addressable and streaming
A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms. For more information about our expert, Mike Shields: htt...
1 Mai 20237min
Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project. Also in this episode: Optable raises $20 million for their ...
28 Apr 202342min
AdsWizz - An SSP, DSP and ad server geared to audio and podcasts
Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP. For more information about our expert, Bryan Barletta: https://www...
24 Apr 20235min
Episode 16: Marketecture at Possible in Miami
This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with: Rishad Tobaccowala Richy Glassberg Eric Wheeler Dave Kohl Joanna O'...
21 Apr 202334min
