FullThrottle - First-party data solutions and APIs for advertisers and publishers
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-...
5 Des 20226min
Zefr - Brand suitability targeting and measurement across walled gardens
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s p...
28 Nov 20225min
MNTN - A performance advertising platform for streaming TV
CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms....
28 Nov 20226min
Special Episode: Ari Paparo on The Rebooting Show
We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s...
17 Nov 202246min
Countable - A community engagement platform for brands’ purpose and social impact initiatives
Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/au...
14 Nov 20224min
GumGum - A big contextual player pushes into measuring attention
GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content. For more info...
14 Nov 20225min
TripleLift - An SSP supporting video, CTV and native formats
Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more infor...
7 Nov 20226min
Emergency Episode: Twitter’s Imploding Ad Business
Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach ...
4 Nov 202229min
