Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads
AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows. For more information about our expert, Bryan Barletta: htt...
23 Jan 20235min
Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur
Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab. In this episode: The IAB Tech Lab ...
19 Jan 202337min
Yieldmo - An ad exchange with attention data baked in
Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers. For more information about our expert, Eric Seufert:...
17 Jan 20235min
Seedtag - Contextual ads paired with unique formats
Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats. For more information about our expert, Ari Pa...
17 Jan 20236min
Episode 1: CES, AI Creative, Facebook vs GDPR
Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures. Each week we'll bring you the latest news and perspective about ad...
13 Jan 202338min
LifeStreet - A mobile DSP with custom modeling
LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory. For more information about our expert, Eric Seufret: https://www.marketectu...
9 Jan 20235min
A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers
Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more. For more information about our expert, Ari Paparo: https://www.marketec...
9 Jan 20235min
The Salesforce CDP - Enterprise-grade data management across many sources and endpoints
The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads...
3 Jan 20238min
