Adelaide Metrics - Measuring media quality and audience attention
Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media. For more informatio...
3 Jan 20235min
Madhive - A DSP geared to hyper-local CTV campaigns
Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies an...
19 Des 20224min
Narrative I/O - A platform for buying and selling raw data
Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to ...
19 Des 20225min
TikTok talks about its self-serve and performance ad tools
TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023. For mor...
12 Des 20227min
Mobal - Business listings management for Google, social and other platforms
Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms. For more in...
5 Des 20225min
FullThrottle - First-party data solutions and APIs for advertisers and publishers
Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-...
5 Des 20226min
Zefr - Brand suitability targeting and measurement across walled gardens
Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s p...
28 Nov 20225min
MNTN - A performance advertising platform for streaming TV
CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms....
28 Nov 20226min
