JW Player - Publisher video monetization and then some
JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketectur...
5 Okt 20226min
Xandr - New details on Netflix deal, Microsoft data
Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our e...
3 Okt 20225min
Criteo - How the ad tech OG is bridging brands and retail media sellers
Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max. For more information about our expert, Ari Paparo: https://www.marketecture.tv/au...
29 Sep 20226min
SafeGraph - Data on physical places for attribution and product integration
Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.” For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The fu...
26 Sep 20225min
Smadex - A scaled mobile DSP that leans into transparency
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its diffe...
21 Sep 20226min
NBCU’s One Platform - A full rundown with Krishan Bhatia
NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how...
14 Sep 20227min
LiSA - A live commerce platform for retailers and publishers
Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as S...
8 Sep 20225min
Uberall - SEO and listings management for brick-and-mortar businesses
Customers use Uberall to increase the visibility of their local business listings. The platform supports SEO, social posting, reputation management, and competitive intelligence. For more information...
6 Sep 20226min
