Xandr, Part 2: Up Close With Invest
Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shi...
24 Okt 20225min
GeoEdge - Online ad security in a fast-changing environment
GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert...
20 Okt 20225min
Kayzen - A mobile DSP with modular architecture
Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more information about our expert, Eric Seufret: https://www.mar...
17 Okt 20226min
Jun Group - Rewarded ads in mobile apps
Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/...
12 Okt 20226min
How Sharethrough’s exchange supports a mix of native, video and display formats
CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/author...
10 Okt 20226min
JW Player - Publisher video monetization and then some
JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketectur...
5 Okt 20226min
Xandr - New details on Netflix deal, Microsoft data
Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our e...
3 Okt 20225min
Criteo - How the ad tech OG is bridging brands and retail media sellers
Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max. For more information about our expert, Ari Paparo: https://www.marketecture.tv/au...
29 Sep 20226min
