SafeGraph - Data on physical places for attribution and product integration
Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.” For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The fu...
26 Sep 20225min
Smadex - A scaled mobile DSP that leans into transparency
Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its diffe...
21 Sep 20226min
NBCU’s One Platform - A full rundown with Krishan Bhatia
NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how...
14 Sep 20227min
LiSA - A live commerce platform for retailers and publishers
Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as S...
8 Sep 20225min
Uberall - SEO and listings management for brick-and-mortar businesses
Customers use Uberall to increase the visibility of their local business listings. The platform supports SEO, social posting, reputation management, and competitive intelligence. For more information...
6 Sep 20226min
Semcasting - Data and identity tools for highly regulated markets
Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries. For more information about our expert, [Expert Name]: [Expert ...
30 Aug 202223min
Lately - AI-assisted social content creation
Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. For more information about our expert, Jeremy Kagan: https://www.mar...
23 Aug 20226min
Ad-Lib - Creative intelligence and DCO for a world with less targeting
Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert...
16 Aug 20226min
