Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Episoder(416)

Outbrain Goes SaaS With New Keystone Product

Outbrain Goes SaaS With New Keystone Product

Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups.  For more information about our expert, Ar...

31 Okt 20225min

Creatopy - Affordable creative production with a built in ad server

Creatopy - Affordable creative production with a built in ad server

Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/a...

26 Okt 20225min

Xandr, Part 2: Up Close With Invest

Xandr, Part 2: Up Close With Invest

Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shi...

24 Okt 20225min

GeoEdge - Online ad security in a fast-changing environment

GeoEdge - Online ad security in a fast-changing environment

GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert...

20 Okt 20225min

Kayzen - A mobile DSP with modular architecture

Kayzen - A mobile DSP with modular architecture

Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package. For more information about our expert, Eric Seufret: https://www.mar...

17 Okt 20226min

Jun Group - Rewarded ads in mobile apps

Jun Group - Rewarded ads in mobile apps

Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/...

12 Okt 20226min

How Sharethrough’s exchange supports a mix of native, video and display formats

How Sharethrough’s exchange supports a mix of native, video and display formats

CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/author...

10 Okt 20226min

JW Player - Publisher video monetization and then some

JW Player - Publisher video monetization and then some

JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers. For more information about our expert, Mike Shields: https://www.marketectur...

5 Okt 20226min

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