Tatari - Ad buying tools for linear and streaming TV
CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4 T...
15 Aug 20225min
Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance
Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and analytics solution that provides recommended channel lists, planning tools and content recommendations to a...
10 Aug 20227min
Connatix - Helping publishers create, host and monetize video assets
President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform. For ...
8 Aug 20227min
FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement
ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields. For more information about our expert, Mike Shields: https://w...
2 Aug 202239min
LiveIntent - A stalwart of “programmatic email” doubles down on identity
Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses. For more information about our expert,...
1 Aug 20226min
Marpipe - Automated creative testing for brands
Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about...
27 Jul 20229min
Hashtag Labs - Publisher ad loading software for non-engineers
Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari...
25 Jul 20226min
The Media Trust - An OG in ad quality
Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.t...
20 Jul 20229min
