Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(392)

AdMix - Product placement for in-game environments

AdMix - Product placement for in-game environments

AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games. For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/e...

7 Jun 20227min

Celtra - Creative tools for digital ads across platforms

Celtra - Creative tools for digital ads across platforms

Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands. For more information about our expert, Ari Paparo: https://marketecture.uscr...

6 Jun 202211min

iSpot - A look-up database for TV content and ads

iSpot - A look-up database for TV content and ads

CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets. For more information about our expert, Mike Shields: ht...

4 Jun 202210min

Innovid - A TV and video ad server focused on creative management and measurement

Innovid - A TV and video ad server focused on creative management and measurement

CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering.  For more information about our expert, Mike Shields: https://marketecture.uscreen.io...

3 Jun 202210min

Simulmedia - The OG TV buying platform

Simulmedia - The OG TV buying platform

Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV inventory. For more information about our expert, Mike Sh...

2 Jun 202210min

TV Squared by Innovid - measurement and attribution for converged TV buys

TV Squared by Innovid - measurement and attribution for converged TV buys

President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022. For more information about our expert, Mike...

1 Jun 20229min

Odeeo - In-game audio advertising

Odeeo - In-game audio advertising

Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments. For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seuf...

1 Jun 20228min

Publica - A CTV ad server with support for unified auctions

Publica - A CTV ad server with support for unified auctions

Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality.  For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author...

1 Jun 20227min

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