Beachfront - A CTV ad server that works across streaming and traditional inventory
Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints. For more information about our expert, Mike Shields: https://www.marke...
18 Jul 20228min
Kochava - A mature MMP with omni-channel chops
Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product. For more information about our expert, Eric Seufert: https://www.ma...
8 Jul 20228min
Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph
Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.market...
8 Jul 202210min
EDO - Measuring TV ad effectiveness using search and behavioral data
CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketectur...
28 Jun 20229min
Semrush - Robust SEO with extensions to other channels
Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social. For more information about our expert, Jeremy Kagan: ht...
28 Jun 20228min
Samba TV - CTV measurement and targeting using ACR data
Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices. For more information about our expert, Mike Shields: https://ww...
21 Jun 202210min
tvScientific - CTV buying with performance metrics at the center
CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social. For more information about our expert, Mike Sh...
21 Jun 202210min
SparkToro - An index of demographic and behavioral insights
CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9h...
15 Jun 20229min
