Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(392)

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage ass...

9 Mai 202241min

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. For more information about our expert, Mike Shields: https://markete...

3 Mai 20228min

John Nardone from FlashTalking talks rich media, ad serving and identity solutions

John Nardone from FlashTalking talks rich media, ad serving and identity solutions

John Nardone walks us through the offerings of the FlashTalking ad server and identity solution. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo T...

3 Mai 202211min

Zach and Ari: What is Marketecture?

Zach and Ari: What is Marketecture?

The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading. Visit Marketecture.tv to join our community and ge...

1 Mai 202210min

James Avery on how Kevel APIs let you build a custom ad server

James Avery on how Kevel APIs let you build a custom ad server

Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser....

28 Apr 202215min

LD Mangin on how Confiant protects publishers from the bad guys

LD Mangin on how Confiant protects publishers from the bad guys

Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malwa...

28 Apr 20229min

Blockgraph - Uniting data and audiences across TV operators

Blockgraph - Uniting data and audiences across TV operators

Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks. For more information about our expert, Mike Shields: https://ma...

28 Apr 202211min

A deep dive on Habu’s data clean room software

A deep dive on Habu’s data clean room software

In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software. For more information about our expert, Ari Pap...

21 Apr 202211min

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