Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(406)

MobileMonkey - Sales outreach automation for the mid market

MobileMonkey - Sales outreach automation for the mid market

MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies. For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/author...

27 Mai 20229min

Optable - A flexible model for clean room tech

Optable - A flexible model for clean room tech

Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets. For more information about our expert, Ari...

26 Mai 202215min

ID5 - Identity Without Third-Party Cookies

ID5 - Identity Without Third-Party Cookies

Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms.  For more ...

25 Mai 20229min

Branch - Deep linking and attribution tools for apps

Branch - Deep linking and attribution tools for apps

Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events.  For more information about our expert, Eric Seufret: https://marketec...

17 Mai 20228min

What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform

What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Ari Paparo: https://marketecture.uscre...

10 Mai 20228min

Magnite - Revenue and workflow tools for CTV’s supply side

Magnite - Revenue and workflow tools for CTV’s supply side

Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe. For more information about our e...

10 Mai 20228min

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage ass...

9 Mai 202241min

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV - Structured contextual data for TV and video programming

IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement. For more information about our expert, Mike Shields: https://markete...

3 Mai 20228min

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