Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
Rob Emrich, Founder and Executive Chairman of Infillion, joins to talk about the Catalina acquisition, why retail data matters, and how his company is building a full-stack ad tech platform through ac...
3 Apr 56min
The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
At Marketecture Live, Ari Paparo from Marketecture Media joins Philip Inghelbrecht, Co-Founder & CEO at Tatari, Bill Murray, Head of Growth and Performance at Warner Bros Discovery, and Michael Reidy,...
30 Mar 25min
Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Alicia Richardson, co-founder and managing partner of CrowdAxis and winner of the Markecture Live Startup Showcase, joins the pod to break down how brands approach experiential marketing, how to measu...
27 Mar 54min
Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of AdTech
Terence Kawaja, founder and CEO of LUMA Partners, took the stage live at Marketecture Live to break down the collision of AI and advertising with his signature mix of candor and sharp analysis. While ...
23 Mar 22min
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Melissa Burdick of Pacvue breaks down how commerce media is evolving beyond retail, why fragmentation is still the biggest challenge for brands, and how AI is reshaping product discovery across platfo...
20 Mar 53min
Episode 164: Ari and Jeff Green talk about his giant stock purchase, OpenPath, their AI plans, and more
Ari Paparo sits down with Jeff Green, CEO of The Trade Desk, at Marketecture Live for a wide-ranging conversation about the future of advertising. Jeff discusses his massive insider stock purchase, th...
13 Mar 33min
Episode 163: Advertising is Growing Faster than the Economy — We Ask Why with Brian Wieser
Brian Wieser, founder of Madison and Wall, joins Ari Paparo and Eric Franchi to discuss why the digital ad market is stronger than expected and what recent earnings reveal about platforms and ad tech ...
6 Mar 53min
Episode 162: Eric Seufert on the SaaS-pocolypse, Meta’s Manus, and AppLovin’s Social Network
Eric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and the shifting power dynamics in digital advertisin...
27 Feb 1h 5min
