From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari
At Possible in Miami, Ari Paparo sits down with Mike Fogarty, Head of Client Development, Brand & Agency Partnerships at Tatari, for a fast-moving conversation on how TV advertising is being rewritten...
30 Apr 13min
The State of Audio Measurement & What The Data Reveals
At Marketecture Live, Peter Birsinger, Founder & CEO, Podscribe, with Matthew Drengler, Head of Partnerships, Podscribe, breaks down the current state of audio measurement and what the data really sho...
27 Apr 22min
Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.
Jonathan Carson, Co-founder and CEO of Antenna, discusses how measurement in streaming is evolving and why it remains inconsistent across platforms. With experience from Nielsen, The Trade Desk, and V...
24 Apr 41min
Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure
Mike Lane, CEO of Fluency, explains how automation and AI are transforming digital ad execution at scale. Learn how brands and agencies save time, reduce errors, and scale campaigns across channels. ...
20 Apr 17min
Episode 169: Joe Ligé on Culture and How it Works in Advertising
Joe Ligé, Founder & CEO, Culture Hive Media Group, explains why culture, not identity, drives performance in advertising. We break down cultural targeting, AI-powered ad relevance, and how brands can...
17 Apr 51min
Signal vs. Static: How We Get to True CTV Transparency
At Marketecture Live III in New York City, Mario Diez, Chief Executive Officer, Peer39, and David Nyurenberg, SVP of Digital, InterMedia Advertising, broke down the biggest challenge in CTV today: the...
13 Apr 23min
Episode 168: A Guide for Using AI Agents in Media Analytics, with Newton Research’s John Hoctor
John Hoctor, CEO of Newton Research, joins Ari Paparo and Eric Franchi to break down how AI agents are reshaping marketing analytics. From automating complex workflows to enabling faster experimentati...
10 Apr 56min
The Publisher’s Guide to Thriving in the AI Era
Neil Vogel, Chief Executive Officer, People Inc., and Mark Stenberg, Senior Media Reporter, ADWEEK, share how modern publishers can survive and thrive amid declining search traffic and the rise of AI....
6 Apr 24min
