Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marke...
24 Okt 202554min
Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the impor...
20 Okt 202523min
Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing ro...
17 Okt 20251h
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discus...
14 Okt 202525min
Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its im...
10 Okt 202557min
Episode 142: What’s Going on with the Google Remedies Trial
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spoti...
3 Okt 20251h 1min
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-hea...
26 Sep 202553min
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They expl...
19 Sep 202552min
