From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live
Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Markete...
10 Nov 202520min
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identit...
7 Nov 202559min
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wr...
3 Nov 202521min
Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage
Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings...
31 Okt 20251h
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, an...
27 Okt 202517min
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marke...
24 Okt 202554min
Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the impor...
20 Okt 202523min
Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount
Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing ro...
17 Okt 20251h
