SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discus...
14 Okt 202525min
Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its im...
10 Okt 202557min
Episode 142: What’s Going on with the Google Remedies Trial
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spoti...
3 Okt 20251h 1min
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-hea...
26 Sep 202553min
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They expl...
19 Sep 202552min
Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from...
12 Sep 202553min
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to ...
8 Sep 202520min
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues sur...
5 Sep 202533min
