Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(393)

Episode 129: Justin Evans on “The Little Book of Data”

Episode 129: Justin Evans on “The Little Book of Data”

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across in...

3 Jul 202521min

Episode 128: Everything that happened at Cannes with Ari and Eric

Episode 128: Everything that happened at Cannes with Ari and Eric

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in comm...

27 Jun 202533min

Milly Botes on How Acast is Powering the Business Side of Podcasting

Milly Botes on How Acast is Powering the Business Side of Podcasting

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, wha...

23 Jun 202523min

Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency

Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets,...

19 Jun 202514min

Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels

Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helpi...

18 Jun 202512min

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is star...

17 Jun 202514min

Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising

Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is...

16 Jun 202515min

Episode 127: Mark Grether on What PayPal Ads Is Building

Episode 127: Mark Grether on What PayPal Ads Is Building

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPa...

13 Jun 202543min

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