Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Episoder(406)

Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies

Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies

In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the r...

3 Sep 202532min

Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, fou...

29 Aug 20251h 12min

Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization...

22 Aug 20251h

Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week

Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” ...

15 Aug 202554min

How Tubi is Embracing Creators and Trying to Shake up Streaming

How Tubi is Embracing Creators and Trying to Shake up Streaming

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participan...

11 Aug 202526min

Episode 134: Brian Wieser Dishes on the Latest Agency Drama

Episode 134: Brian Wieser Dishes on the Latest Agency Drama

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and str...

8 Aug 202554min

Episode 133: Casey Saran on the intersection between paid and earned media

Episode 133: Casey Saran on the intersection between paid and earned media

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The ...

1 Aug 202550min

Stephen Upstone discusses LoopMe’s focus on brands in-app

Stephen Upstone discusses LoopMe’s focus on brands in-app

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitabili...

28 Jul 202527min

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